I am learning to jingle. Jingling in ’ my world’ is next to breathing. You can turn any unassuming, bland, thingamajig into something spectacular with just a jingle. Trust me, after that there are millions who jingle along. It is so infectious that your pockets also start jingling!!!
You can start with one meaningful word, say, DOODH….say it again, and again and again, and again…….voila!!! It is a jingle.
You can use two meaningless words, say, kharram and khurram and repeat them backwards.There!!you have another favourite!
If finding meaningful or meaningless words is difficult for you , you can just repeat the stuff over and over again,
Or you can just sing la-la-la-la-la-la-la (liril), or Oo la la la le O , Olla lalala le O ……that would be good enough.
There is another way. This is tough.Write a line with an age-old melody to go with and you’ll reach out to the patriotic millions who suddenly become emotional with just a jingle. Oh I love it when every one hums the “Booland Bharat ki…Hamara BAJA – AAJ” like a national anthem.
There are of course various other chords to touch..the family, love, home, friends, pets, security:
Another method is there, it’s my favourite; all you need to do is just pick out all that you know about the product and educate the mass, rhyme or no rhyme, tune or no tune
Or just be funny…
If you are not good with words then just forget it, you can do well with just the tune…AIRTEL or TITAN way.
But it is not as easy as it sounds…..the jingles live forever even if the products don’t.
Remember ” Khao gagan raho magan ” ???