In today’s digital world, content is the essence. Content writing is not just a skill , its an art and a science blended with the effervescence of digital marketing.
A good content should be written in an easily understandable language , but in such a way that the reader is interested and never bored. It should have relevant information and must be original. It should also follow the digital marketing strategy of the respective brand, using the keywords intelligently and skillfully.
Website content should be target audience oriented and written with the subtle use of the relevant keywords. This helps in the organic Search Engine Optimization ( SEO) and positions on the Google page rankings.