We believe a brand is built with your image first so yes brand collaterals are important for startups.
A startup doesn’t have experience or portfolio to draw reference to or exhibit.
Therefore its important to create a good impression through your brand collaterals. Logo is the face of your brand. It will help maintain consistency across your communications.
See how we got on with the job of logo designing for an international travel company based in India
Roll out your corporate stationary
Corporate stationary is one of the most important ways to maintain your client base. Letterheads specially designed with matching envelopes and signatures are used throughout the transaction process. Your corporate stationary should create the first impression, be consistent and you must create an image which ensures your clients will remember you.
We believe Business cards remain the most important networking tool among businesses. Imagine you are at an event, and someone is asking for your business card and you don’t have one! Digital cards are still a future thing inspite of the globe being proliferated with smart phones.
Create a bouquet for Marketing Material
Once you have created your brand, marketing will be much easier. You have a logo, tagline, Business cards and stationary, so now you want to raise brand awareness.
Flyers have always been a popular and a quick form of marketing as they can be distributed by post and handed out at events or in strategic locations. We know E-mail marketing rules but getting the right list of targetted customers is a tough nut to crack and doesn’t work in case you want to promote it in events.
Other marketing collateral include brochures, newsletters, presentation folders and postcards. They’re all simple and effective tools for communicating your message, product or service.
All these marketing collaterals reach out separately targeting different areas to create an overall brand awareness.