In the summit Google exaggerated on the point that the world is becoming a mobile first world. Users are using their mobile phones to search more and more. So as marketers we also need to optimize our services and products for a mobile first world. Here are the keynotes and all the updates announced by Google in the Google Performance Summit 2016.
Thus ad texts will be 50% more which will in turn generate 20% increase in click-through rates.
Google will completely redesign the Adwords and Analytics platform for better usability, integration, collaboration and built-in intelligence.
Google will now offer cross exchange inventory to all marketers to extend their reach with display ads. This inventory will allow them to show their display ads to more websites.
In this new feature marketers who are retargeting customers through search will also be able to market to customers who are not in their retargeting list but has similar interests to them.
Soon Google would introduce demographics for search ad campaigns for better targeting options.
A new tool by Google is launched by which all the data from analytics, Adwords and other platforms can be managed, customized and shared to clients and whoever needs it. It helps to create beautifully designed reports for all the data.
Google is going to integrate machine learning in Google analytics as a Data assistant which will answer specific questions about your data right in the analytics page.
See the full Google Performance Summit 2016 in this video.
Things are looking good for Google this year with all these interesting updates as mentioned in Google Performance Summit 2016 and as marketers we also need to start thinking about new ways to optimize our marketing campaigns with this update in mind.