It’s just not the design which catches your eye it’s the content, and the concept which makes you feel , why didn’t I think of it! The concept should be such that it would lead you to the product or service rather than lead you to the designer. The simplicity of a design not only enhances  the product but acknowledges the quality, intelligence and aesthetic sense of the designer. I was attracted to this website, by the relaxed simplicity of the design, which encouraged me to read all the pages . Check this out : http://www.20thingsilearned.com/home