Lead Generation
Lead Generation is the generation of consumer interest
or inquiry into products or services of a business
The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.
Online lead generation
Leads can be generated for a variety of purposes: list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs.
Sales leads
They generated on the basis of demographic criteria such as FICO score, income, age, HHI, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force.
Marketing leads
They are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads,
We provide Lead generation services by a mix of following to the clients based on industry and budget
1. Online Lead Generation by Website Optimization
2. Online Lead Generation by Search Engine Optimization
3. Online Lead Generation through Pay-per-Click (PPC) Advertising
4. Online Lead Generation through Social Media
5. Online Lead Generation by Email Marketing
6. Online Lead generation by Contextual & Real-Time marketing
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